DELUX HELLAS is a fresh, alternative eyewear company, based in Athens, Greece. It was founded by Stefano Mattiello, a dynamic Italian entrepreneur with a wealth of experience in the eyewear sector. Delux Hellas is the sole distributor of Kering eyewear group for the Greek territory.

The company offers a balanced portofolio of global brands with strong identity, both in prescription frames and sunglasses, which embrace innovative design, premium luxury, cutting edge technology and iconic fashion. Our distribution channel focuses selectively on a ‘niche’ market of prestigious, high end point of sales, on consumers who challenge traditional perceptions, on individuals who adore distinguished luxury.

Seeking for innovation and avant-guarde experimental approach, pushing the boundaries of fashion and life style, increasing customer satisfaction has no limit….more and more statement brands will be joining the high quality portofolio in the near future!
At present, the company distributes the following premium brands:


Distinctive creativity, exceptional savoir-faire and iconic style

Founded in 1847, Cartier is not only one of the most established names in the world of Jewellery and Watches: it is also the reference of true and timeless luxury. Referred to as The Maison Cartier, it distinguishes itself by its mastery of all the unique skills and crafts used for the creation of a Cartier piece. Driven by a constant quest for excellence in design, innovation and expertise, the Maison stands in a unique and enviable position, that of a leader and pioneer in its field. Since the very beginning, Maison Cartier has marked itself as the undisputed leader and the most distinctive global brand in the absolute eyewear market. For over 30 years, Cartier has created exceptional eyewear, each a testimony to the style and history of Cartier: Santos, Panthere de Cartier, Trinity de Cartier and so many more.

Luxury fashion for the contemporary tastemaker

As stated by the inspired art director Alessandro Michele, Gucci will be the definitive 21st century statement of contemporary coolness. Gucci’s historical archive is an incredible treasure: it is full of everlasting codes, rich images and details, icons and artifacts that created the glorious past of the brand…The new code, GUCCI GARDEN, becomes UNIQUE SYMBOL. The brand reinvention under Alessandro Michele is on the go….

Couture Sculpture

Azzedine Alaia, the living legend with the uncompromising spiritis the epitome of exclusivity and savoir-faire.With a strong look,superior qualityof high density acetate and a sculpture craftsmanship,the Haute couture detailsand the brand DNA codesare conveyed to the eyewear collection.The brand is overwhelmed by enhanced femininity, oversized shapes and Tunisian inspiration.

Rebel luxury & Couture cool, unisex concept

Fully renewed, with quality enhancements & improvements, the SL collection portrays the spirit of its inspirer-creator and remains a ‘Top of mind’, ‘hot’ brand among consumers, bloggers –press and celebrities.

Bottega Veneta
“Intrecciato” the DNA motif

Expressing Tomas Maier’s aesthetic sensibility and innovative design, Bottega Veneta offers timeless, elegant, authentic sunglasses and optical frames for women and men. The eyewear collection is handcrafted in Italy and Japan from premium materials (Mazzucchelli acetate, Barberini or Zeiss lenses) to guarantee uncompromising quality and lasting beauty. The distinctive design language, consistent through the collection, is the leather weave motif, the ‘intrecciato’.

Alexander Mc Queen
The British luxury brand with unparalleled creative vision

The British designer, with the unparalleled creative vision, establishes AMQ eyewear as The Visionary Brand of the modern British ‘Couture’… Iconic bold shapes, base zero lenses, top fashion hardware details( piercing, metal bars, rivets) create a luxurious eyewear collection with strong personality, ‘Made in Italy’.

Stella Mc Martney
Fashion is about change, standing out and pushing boundaries

Statement pieces for the fashion, oversized shapes, biodegradable materials, iconic logos and distinctive elements characterize this trendy, lifestyle collection, which is built on responsible and uncompromising values. Both sunglasses and optical eyewear embrace the brand’s environmentally-friendly philosophy, being the result of extensive research into the use of raw materials from natural origins

“Gothic prongue” signature

A cool and edgy sunglass collection, with exceptional craftsmanship is designed by Pomellato jewelers and is a 100% hand made in Italy. Unique oversize and feminine shapes, surprising color combinations and transparencies, iconic inspiration and details such as the ‘gothic prongue’ signature create the link between Eyewear & Jewelry collections.

“Quatre” signature

A high jewelry eyewear brand, inspired by the iconic ‘Quatre’ line, establishes a clear association between Eyewear & Jewelry collections. Elegant, modern shapes with highly qualitative materials and treatments such as gold plated metals and Barberini mineral lenses make every single frame a real jewel and a visible statement.

A powerful aesthetic

The first sunglasses line, has added further to the brand’s charm and menswear offer. It has been designed following a prolonged period of research and experimentation, which led Brioni to identify highly specialized methods and techniques that have resulted in “one of a kind” glasses. The concept of innovation pushed Brioni to choose a technical material, metal, together with premium quality yet hard to mould horn, which were worked on by expert Italian craftsmen on behalf of the brand and used as a style statement for all occasions around the world. Featuring optically precise, polarized, anti-reflection and hydro and oleo-phobic lenses certified by Zeiss. Two models are made entirely in horn.

Timeless east coast design

The German designer Tomas Maier is currently the creative director of the Italian luxury goods house Bottega Veneta and has previously worked for venerable brands such as Sonia Rykiel, Revillon, and Hermes. Presently, the designer works between New York, Milan and Florida. Tomas Maier brand was established in 1997 in the U.S and balances classic, understated design with European-made quality. Known for his beautifully crafted swimwear and exquisite knits, the Tomas Maier brand has grown through a partnership with Kering eyewear to encompass a full range of lifestyle models.

Transform the ordinary by designing the extraordinary

The Scottish-born designer Christopher Kane launched his self-titled ready-to-wear collection in 2006. Its instant impact earned him the title of New Designer of The Year at the 2007 British Fashion Awards, and a reputation as one of the London fashion world’s most exciting rising talents. In January 2013 Kering announced that they had purchased a 51 per cent share of the company. The purchase prompted a sea change in fashion, with other luxury goods conglomerates also starting to invest in designers’ own houses. The increased brand awareness in 2013 has resulted in strong growth across all product categories from ready-to wear and leather goods to eyewear and accessories. On the distribution side, Christopher Kane’s collections are now distributed in over 30 countries. Kane’s collections emphasize the bold, colorful history of London street wear, with patterns and color stories giving an unceasing and always compelling modernity.

Rebellious, Urban, Unexpected

McQ is the diffusion brand from Alexander Mc Queen that embodies an urban, young London. McQ takes its inspiration from the streets and its independent and rebellious spirit sets it apart from its contemporaries. Commercial, easy to wear cool shapes playing with colors, materials and textures, with an alternative but not ‘mass market’ allure. New full lens concept.

Puma Eyewear
See faster. Look beyond

3 trendy eyewear collections – performance, active & lifestyle – for life-style consumers and sports lovers, combining an edgy design with evident functional benefits. Innovative ergonomic shapes, high performance lenses (two lenses are provided for different weather conditions), extremely lightweight (19gr), combined materials such as plastic, rubber and memory metal secure fit, comfort and optical performance.

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