DELUX HELLAS is a fresh, alternative eyewear company, based in Athens, Greece. It was founded by Stefano Mattiello, a dynamic Italian entrepreneur with a wealth of experience in the eyewear sector. Delux Hellas is the sole distributor of Kering eyewear group for the Greek territory.

The company offers a balanced portofolio of global brands with strong identity, both in prescription frames and sunglasses, which embrace innovative design, premium luxury, cutting edge technology and iconic fashion. Our distribution channel focuses selectively on a ‘niche’ market of prestigious, high end point of sales, on consumers who challenge traditional perceptions, on individuals who adore distinguished luxury.

Seeking for innovation and avant-guarde experimental approach, pushing the boundaries of fashion and life style, increasing customer satisfaction has no limit….more and more statement brands will be joining the high quality portofolio in the near future!
At present, the company distributes the following premium brands:

Distinctive creativity, exceptional savoir-faire and iconic style

Founded in 1847, Cartier is not only one of the most established names in the world of Jewellery and Watches: it is also the reference of true and timeless luxury. Referred to as The Maison Cartier, it distinguishes itself by its mastery of all the unique skills and crafts used for the creation of a Cartier piece. Driven by a constant quest for excellence in design, innovation and expertise, the Maison stands in a unique and enviable position, that of a leader and pioneer in its field. Since the very beginning, Maison Cartier has marked itself as the undisputed leader and the most distinctive global brand in the absolute eyewear market. For over 30 years, Cartier has created exceptional eyewear, each a testimony to the style and history of Cartier: Santos, Panthere de Cartier, Trinity de Cartier and so many more.

Luxury fashion for the contemporary tastemaker

As stated by the inspired art director Alessandro Michele, Gucci will be the definitive 21st century statement of contemporary coolness. Gucci’s historical archive is an incredible treasure: it is full of everlasting codes, rich images and details, icons and artifacts that created the glorious past of the brand…The new code, GUCCI GARDEN, becomes UNIQUE SYMBOL. The brand reinvention under Alessandro Michele is on the go….

Couture Sculpture

Azzedine Alaia, the living legend with the uncompromising spiritis the epitome of exclusivity and savoir-faire.With a strong look,superior qualityof high density acetate and a sculpture craftsmanship,the Haute couture detailsand the brand DNA codesare conveyed to the eyewear collection.The brand is overwhelmed by enhanced femininity, oversized shapes and Tunisian inspiration.

Rebel luxury & Couture cool, unisex concept

Fully renewed, with quality enhancements & improvements, the SL collection portrays the spirit of its inspirer-creator and remains a ‘Top of mind’, ‘hot’ brand among consumers, bloggers –press and celebrities.

Bottega Veneta
“Intrecciato” the DNA motif

Expressing Tomas Maier’s aesthetic sensibility and innovative design, Bottega Veneta offers timeless, elegant, authentic sunglasses and optical frames for women and men. The eyewear collection is handcrafted in Italy and Japan from premium materials (Mazzucchelli acetate, Barberini or Zeiss lenses) to guarantee uncompromising quality and lasting beauty. The distinctive design language, consistent through the collection, is the leather weave motif, the ‘intrecciato’.

Alexander Mc Queen
The British luxury brand with unparalleled creative vision

The British designer, with the unparalleled creative vision, establishes AMQ eyewear as The Visionary Brand of the modern British ‘Couture’… Iconic bold shapes, base zero lenses, top fashion hardware details( piercing, metal bars, rivets) create a luxurious eyewear collection with strong personality, ‘Made in Italy’.

All I’ve ever wanted was for Chloé to have a happy spirit, to make people happy

Merging 70s bohemian spirit and effortless elegance, the new Chloé eyewear collection of sunglasses and optical frames exudes grace and attitude while elevating the Maison’s vision of modern femininity.Shapes are fluid and lightweight, luminous and joyful.Seasonal tones embrace a delicate and poetic palette fluctuating between warm nuances and vivid accents combined with the gradient shades of the lenses. Exquisite embellishments define the collection echoing Chloé’s couture aesthetic and intricate craftsmanship.

“Gothic prongue” signature

A cool and edgy sunglass collection, with exceptional craftsmanship is designed by Pomellato jewelers and is a 100% hand made in Italy. Unique oversize and feminine shapes, surprising color combinations and transparencies, iconic inspiration and details such as the ‘gothic prongue’ signature create the link between Eyewear & Jewelry collections.

“Quatre” signature

A high jewelry eyewear brand, inspired by the iconic ‘Quatre’ line, establishes a clear association between Eyewear & Jewelry collections. Elegant, modern shapes with highly qualitative materials and treatments such as gold plated metals and Barberini mineral lenses make every single frame a real jewel and a visible statement.

A powerful aesthetic

The first sunglasses line, has added further to the brand’s charm and menswear offer. It has been designed following a prolonged period of research and experimentation, which led Brioni to identify highly specialized methods and techniques that have resulted in “one of a kind” glasses. The concept of innovation pushed Brioni to choose a technical material, metal, together with premium quality yet hard to mould horn, which were worked on by expert Italian craftsmen on behalf of the brand and used as a style statement for all occasions around the world. Featuring optically precise, polarized, anti-reflection and hydro and oleo-phobic lenses certified by Zeiss. Two models are made entirely in horn.

Everything By the Motor

Inspired by the legendary style of British icons from the 70s and 80s, the collection conveys a new vision of sophistication with a subversive approach to proportion and fabrication. Combining utility and elegance, classicism with modernity, shapes are engineered with intricate detail. Each piece carefully considered in both its technical construction and embellishments.
The acetate frames are defined by bold, oversized shapes, combined with a vintage aesthetic and refined finishing. Echoing the iconic Rollagas Lighter, a subtle engraving replicates the Engine Turn pattern on the temples’ wire core.

Rebellious, Urban, Unexpected

McQ is the diffusion brand from Alexander Mc Queen that embodies an urban, young London. McQ takes its inspiration from the streets and its independent and rebellious spirit sets it apart from its contemporaries. Commercial, easy to wear cool shapes playing with colors, materials and textures, with an alternative but not ‘mass market’ allure. New full lens concept.

Puma Eyewear
See faster. Look beyond

3 trendy eyewear collections – performance, active & lifestyle – for life-style consumers and sports lovers, combining an edgy design with evident functional benefits. Innovative ergonomic shapes, high performance lenses (two lenses are provided for different weather conditions), extremely lightweight (19gr), combined materials such as plastic, rubber and memory metal secure fit, comfort and optical performance.

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